How does Hawthorn Suites By Wyndham promote public awareness of Chain Facilities?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
4.3 Marketing.
- 4.3.1 We will promote public awareness and usage of Chain Facilities by implementing advertising, promotion, publicity, market research, loyalty marketing and other marketing programs, training programs and related activities as we deem appropriate. We will determine in our discretion: (i) the nature and type of media placement; (ii) the allocation (if any) among international, national, regional and local markets; and (iii) the nature and type of advertising copy, other materials and programs. We or an affiliate may be reimbursed from the Marketing Fund for the reasonable direct and indirect costs, overhead or other expenses of providing marketing services. We are not obligated to supplement or advance funds available from System franchisees to pay for marketing activities. We do not promise that the Facility or you will benefit directly or proportionately from marketing activities and we have no fiduciary duty regarding the management of marketing activities or the Marketing Fund.
- 4.3.2 We may, at our discretion, implement special international, national, regional or local promotional programs (which may or may not include the Facility) as we deem appropriate and may make available to you (to use at your option) media advertising copy and other marketing materials at prices that are designed to reasonably cover the materials' direct and indirect costs.
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER, AND DISPUTE RESOLUTION (FDD pages 78–83)
What This Means (2025 FDD)
According to Hawthorn Suites By Wyndham's 2025 Franchise Disclosure Document, Hawthorn Suites Franchising, Inc. will promote public awareness and usage of Chain Facilities. This is done by implementing advertising, promotion, publicity, market research, loyalty marketing and other marketing programs, training programs and related activities as they deem appropriate.
The FDD states that Hawthorn Suites By Wyndham will determine the nature and type of media placement, the allocation among international, national, regional and local markets, and the nature and type of advertising copy, other materials and programs. Hawthorn Suites By Wyndham or an affiliate may be reimbursed from the Marketing Fund for the reasonable direct and indirect costs, overhead or other expenses of providing marketing services.
It is important to note that Hawthorn Suites By Wyndham is not obligated to supplement or advance funds available from System franchisees to pay for marketing activities. Furthermore, Hawthorn Suites By Wyndham does not promise that the Facility or the franchisee will benefit directly or proportionately from marketing activities and they have no fiduciary duty regarding the management of marketing activities or the Marketing Fund. Hawthorn Suites By Wyndham may also implement special international, national, regional or local promotional programs and may make available to the franchisee media advertising copy and other marketing materials at prices that are designed to reasonably cover the materials' direct and indirect costs.