What is included in the Standard RMS service offered by Hawthorn Suites By Wyndham?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
- Standard RMS is a service that includes STR review and evaluation, rate and inventory maintenance, as well as scheduled communication two times per week and monthly meetings with your assigned revenue management professional.
Your Facility is required to participate
- in Standard RMS, at a minimum. However, if your Facility achieves greater than 70% occupancy for 12 consecutive months, it will be required to participate at the Premium RMS level (see directly below).
- Premium RMS is a service that includes inventory management, as well as scheduled communication two times per week and weekly meetings with your assigned revenue management professional, and STR review and recommendations. This level of service is optional unless your Facility achieves greater than 70% occupancy for 12 consecutive months, in which case we will require you to participate at the Premium RMS level.
- Premium Plus RMS includes Premium RMS plus daily recommendations, twice-weekly strategy discussions, and two annual property visits.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 60–71)
What This Means (2025 FDD)
According to the 2025 Hawthorn Suites By Wyndham FDD, the Standard Revenue Management Services (RMS) option includes several components designed to optimize a facility's revenue. Specifically, the Standard RMS service features STR review and evaluation, which involves analyzing data from Smith Travel Research to benchmark performance against competitors. It also includes rate and inventory maintenance, ensuring that room rates and availability are strategically managed. Furthermore, the service provides scheduled communication two times per week and monthly meetings with an assigned revenue management professional to discuss strategies and performance.
Participation in the Standard RMS program is mandatory for all Hawthorn Suites By Wyndham facilities, ensuring a baseline level of revenue management expertise. However, the FDD stipulates that if a facility achieves greater than 70% occupancy for 12 consecutive months, it will be required to upgrade to the Premium RMS level, which offers more intensive support and analysis. This tiered approach allows Hawthorn Suites By Wyndham to tailor its revenue management services to the specific needs and performance of each franchise location.
The revenue management programs, including the Standard RMS, encompass inventory management, strategic positioning, future demand strategy, and targeted promotions and packages. These elements are applied at different frequencies depending on the service level. Hawthorn Suites By Wyndham reserves the right to evaluate various factors such as room count, occupancy rate, trends, and market conditions to determine the most suitable level of service for each facility. Prospective franchisees should carefully consider these requirements and associated fees, as detailed in Exhibit C-7 and Item 6 of the FDD, to understand the full scope of their investment and operational obligations.