May Hawthorn Suites By Wyndham implement special promotional programs?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
4.3 Marketing.
- 4.3.1 We will promote public awareness and usage of Chain Facilities by implementing advertising, promotion, publicity, market research, loyalty marketing and other marketing programs, training programs and related activities as we deem appropriate. We will determine in our discretion: (i) the nature and type of media placement; (ii) the allocation (if any) among international, national, regional and local markets; and (iii) the nature and type of advertising copy, other materials and programs. We or an affiliate may be reimbursed from the Marketing Fund for the reasonable direct and indirect costs, overhead or other expenses of providing marketing services. We are not obligated to supplement or advance funds available from System franchisees to pay for marketing activities. We do not promise that the Facility or you will benefit directly or proportionately from marketing activities and we have no fiduciary duty regarding the management of marketing activities or the Marketing Fund.
- 4.3.2 We may, at our discretion, implement special international, national, regional or local promotional programs (which may or may not include the Facility) as we deem appropriate and may make available to you (to use at your option) media advertising copy and other marketing materials at prices that are designed to reasonably cover the materials' direct and indirect costs.
- 4.3.3 We may, at our discretion, implement "group booking" programs created to encourage use of Chain Facilities for tours, conventions and the like, possibly for an additional fee.
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER, AND DISPUTE RESOLUTION (FDD pages 78–83)
What This Means (2025 FDD)
According to Hawthorn Suites By Wyndham's 2025 Franchise Disclosure Document, Hawthorn Suites By Wyndham has the discretion to implement special promotional programs. These programs can be international, national, regional, or local and may or may not include a franchisee's specific facility. Hawthorn Suites By Wyndham may also provide media advertising copy and other marketing materials for franchisees to use at their option, with the cost designed to reasonably cover the direct and indirect expenses of these materials.
Additionally, Hawthorn Suites By Wyndham may implement "group booking" programs to encourage the use of Chain Facilities for tours and conventions, potentially charging an additional fee for participation. These programs are part of Hawthorn Suites By Wyndham's broader strategy to promote public awareness and usage of Chain Facilities through various marketing efforts, including advertising, market research, and loyalty programs.
As a franchisee, it is important to understand that participation in these special promotional programs is not mandatory, but Hawthorn Suites By Wyndham's ability to implement such programs can significantly impact brand recognition and customer acquisition. Franchisees should stay informed about available marketing materials and programs to leverage these opportunities for their individual facilities. Franchisees should also be aware of any additional fees associated with specific programs, such as the "group booking" programs, to assess their potential return on investment.