For a Hawthorn Suites By Wyndham franchise, what names can the Facility be called?

According to the 2025 Hawthorn Suites By Wyndham Franchise Disclosure Document, franchisees are required to name their facility one of the approved names. Specifically, the franchisee must call the Facility a "Hawthorn," "Hawthorn Suites," "Hawthorn Suites by Wyndham," "Hawthorn Extended Stay," or a "Hawthorn Extended Stay by Wyndham," as instructed by Hawthorn Suites By Wyndham. This standardization helps maintain brand consistency across all franchised locations.

Franchisees may want to adopt additional or secondary designations for the Facility, but this requires prior written consent from Hawthorn Suites By Wyndham. The franchisor has the right to withhold, condition, or withdraw this consent at their discretion. This provision ensures that any additional branding aligns with the overall brand strategy and image of Hawthorn Suites By Wyndham.

The franchise agreement also strictly prohibits franchisees from affiliating or identifying the Facility with any other franchise system, reservation system, brand, cooperative, or registered mark during the term of the agreement. This restriction is in place to prevent confusion among customers and to protect the integrity of the Hawthorn Suites By Wyndham brand. This clause underscores the importance of adhering to the franchisor's branding guidelines and maintaining a clear and consistent brand identity.