What electronic reservation systems must a Hawthorn Suites By Wyndham Facility use?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
However, the Facility must not book reservations through any electronic reservation system, booking engine or other channel other than our CRS or through approved consumer website(s) or third-party distribution sites unless permitted under our System Standards or with our prior written consent.
Source: Item 12 — TERRITORY (FDD pages 71–73)
What This Means (2025 FDD)
According to Hawthorn Suites By Wyndham's 2025 Franchise Disclosure Document, franchisees must use the brand's Central Reservation System (CRS) or approved consumer websites for booking reservations. They are also allowed to use third-party distribution sites. Any other electronic reservation systems, booking engines, or channels require prior written consent from Hawthorn Suites By Wyndham, or must be permitted under the System Standards.
This requirement ensures brand consistency and allows Hawthorn Suites By Wyndham to maintain control over its distribution channels. By mandating the use of its CRS and approved websites, Hawthorn Suites By Wyndham can track reservations, manage inventory, and ensure that brand standards are upheld across all properties. This also allows Hawthorn Suites By Wyndham to prioritize Chain Facilities over other hotels in a destination if there is room availability at Chain Facilities, they meet the guest's search criteria, including closest proximity to a point of reference or point of interest, and they are not in default under their Franchise Agreement.
For a prospective franchisee, this means they must integrate their property management system with Hawthorn Suites By Wyndham's CRS and approved online platforms. They should also familiarize themselves with the System Standards to understand which third-party distribution sites are approved. Failure to comply with these requirements could result in penalties or even termination of the franchise agreement. While franchisees receive revenue from reservations made on their behalf, they do not receive compensation for sales through Hawthorn Suites By Wyndham's distribution channels unless Hawthorn Suites By Wyndham makes a reservation on the franchisee's behalf.
It is common in the franchise industry for franchisors to mandate the use of specific reservation systems to maintain brand consistency and control distribution. Franchisees should carefully review the franchise agreement and System Standards to fully understand these requirements and their obligations.