What are 'Chain Websites' as defined in the Hawthorn Suites By Wyndham Franchise Agreement?

According to the 2025 Franchise Disclosure Document, Chain Websites for Hawthorn Suites By Wyndham are defined as any current or future consumer or business websites, mobile websites, or mobile applications developed by Hawthorn Suites By Wyndham or its affiliates. These digital platforms serve the purpose of booking reservations for Chain Facilities and/or providing information about them. The definition also encompasses any future equivalent technology that Hawthorn Suites By Wyndham may adopt.

For a prospective franchisee, this definition is important because it clarifies the scope of online platforms that Hawthorn Suites By Wyndham controls and uses to promote and manage reservations for all its franchised locations. Franchisees benefit from these Chain Websites as they drive brand awareness and generate bookings.

The broad nature of the definition, including "any future equivalent technology," indicates that Hawthorn Suites By Wyndham retains the flexibility to adapt its online presence as technology evolves. Franchisees should stay informed about any changes or updates to these platforms, as they are integral to the Hawthorn Suites By Wyndham's marketing and reservation system. Understanding how these websites function and how they are promoted is crucial for franchisees to maximize their benefits and align their own marketing efforts accordingly.