What brand-specific identification is prohibited in Hawthorn Suites By Wyndham rooms?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
- e. Identification of the Facility. The La Quinta Rooms shall contain no Hawthorn Marks, Mark-bearing supplies or materials, or any other Hawthorn System identification, except to the extent that such identification is common to both the Hawthorn and La Quinta systems. The Hawthorn Rooms shall contain no La Quinta Marks, Mark-bearing supplies or materials, or any other La Quinta System identification, except to the extent that such identification is common to both the Hawthorn and La Quinta systems. All other aesthetic design selections (including but not limited to wall colors, lobby art, and employee uniforms) will be subject to the joint approval of La Quinta Franchisor and Hawthorn Franchisor. Franchisee will also work with La Quinta Franchisor and Hawthorn Franchisor to develop signage acceptable to both brands.
Source: Item 23 — RECEIPTS (FDD pages 92–402)
What This Means (2025 FDD)
According to the 2025 Hawthorn Suites By Wyndham FDD, in the case of a dual-branded facility operating both a La Quinta and a Hawthorn Suites, certain brand-specific items are prohibited in each brand's rooms. Specifically, La Quinta rooms cannot contain any Hawthorn Marks, Mark-bearing supplies or materials, or any other Hawthorn System identification, unless the identification is common to both the Hawthorn and La Quinta systems. Similarly, Hawthorn rooms cannot contain any La Quinta Marks, Mark-bearing supplies or materials, or any other La Quinta System identification, unless such identification is common to both brands.
This restriction ensures that each brand maintains its distinct identity within the dual-branded hotel. This means franchisees need to be careful about the supplies and materials used in each room, ensuring they align with the correct brand. This could impact purchasing decisions and inventory management, as franchisees must keep separate stocks of brand-specific items.
Furthermore, aesthetic design selections, including wall colors, lobby art, and employee uniforms, require joint approval from both La Quinta Franchisor and Hawthorn Franchisor. Franchisees will also need to collaborate with both franchisors to develop acceptable signage for both brands. This collaborative approval process could potentially add time and complexity to the design and setup of a dual-branded facility, requiring careful coordination and communication between the franchisee and both franchisors.