What are the acceptable names a Hawthorn Suites By Wyndham facility can be called?

According to the 2025 Hawthorn Suites By Wyndham Franchise Disclosure Document, franchisees must adhere to specific naming conventions for their facilities. The acceptable names are "Hawthorn," "Hawthorn Suites," "Hawthorn Suites by Wyndham," "Hawthorn Extended Stay," or "Hawthorn Extended Stay by Wyndham," as instructed by the franchisor. This standardization ensures brand consistency across all locations.

Franchisees may want to adopt additional or secondary designations for their facility, but this requires prior written consent from Hawthorn Suites By Wyndham. The franchisor retains sole discretion to withhold, condition, or withdraw this consent via written notice. This provision allows Hawthorn Suites By Wyndham to maintain control over the brand's image and prevent any potentially damaging or confusing associations.

Furthermore, franchisees are prohibited from affiliating or identifying their facility with any other franchise system, reservation system, brand, cooperative, or registered mark during the term of the agreement. This restriction reinforces the exclusivity of the Hawthorn Suites By Wyndham franchise and prevents franchisees from diluting the brand's identity or leveraging its resources for other ventures.