Under what trade name do Hawaiian Bros Island Grill restaurants operate?
Hawaiian_Bros_Island_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
Hawaiian Bros Franchising, LLC's Business and Description of the Franchise. We sell and service Hawaiian Bros Island Grill restaurant franchises. We do not engage in or franchise any other business. Restaurants offer the traditional Hawaiian plate lunch in a modern Hawaiian-themed atmosphere. Restaurants also offer side dishes, desserts and beverages. Restaurants operate under the Hawaiian Bros Island Grill trade name and use a distinctive logo, which appears on this disclosure document's cover page. Restaurants also will operate under other trademarks, logos, and trade dress and use our uniform standards, exterior and interior Restaurant design, décor, color scheme, special recipes, operating procedures, products, and other items we determine and communicate to you through our confidential operating manuals ("Manual") and other means.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to the 2025 Hawaiian Bros Island Grill Franchise Disclosure Document, restaurants operate under the "Hawaiian Bros Island Grill" trade name. The restaurants also utilize a distinctive logo, which is present on the disclosure document's cover page. In addition to the primary trade name, Hawaiian Bros Island Grill restaurants operate under other trademarks, logos, and trade dress, adhering to uniform standards for exterior and interior design, décor, color schemes, recipes, and operating procedures. These elements are detailed in the confidential operating manuals and other communications from Hawaiian Bros Island Grill.
Prospective franchisees should note that maintaining a consistent brand image is crucial for Hawaiian Bros Island Grill. This includes strict adherence to the standards outlined in the operating manuals. Franchisees are expected to implement the specified designs, color schemes, and operational procedures to ensure uniformity across all locations. This consistency helps to build brand recognition and customer loyalty.
Furthermore, franchisees must use proprietary sauces and seasonings, including the signature teriyaki sauce, in certain menu items. These proprietary products, along with apparel and other merchandise, must be purchased from designated suppliers. Hawaiian Bros Island Grill retains the right to add or delete proprietary items and suppliers as they see fit, ensuring quality control and brand consistency. This requirement ensures that all Hawaiian Bros Island Grill locations offer a standardized experience and product quality, which is a key aspect of the franchise system.