What were the total advertising and promotional costs for Hawaiian Bros Island Grill?
Hawaiian_Bros_Island_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
xtended for the time reasonably necessary to remedy the effects of the occurrence. The extension provided in this Section will be available only if Franchisee gives Company prompt written notice of the event's occurrence and an estimate of the time required to remedy its effects.
- (6) Franchisee must conduct an advertising campaign promoting and announcing the grand opening of the Franchised Restaurant (the "Grand Opening Campaign"). The Grand Opening Campaign must be conducted during a period of time approved by Company in connection with the opening of the Franchised Restaurant and be conducted in the manner that we specify or otherwise approve. You must spend on the Grand Opening Campaign the minimum amount specified on the signature page to this agreement. Expenditures for marketing placement on thirdparty delivery service provider channels and contributions to the national advertising fund will not be considered when determining whether you met your required Grand Opening Campaign minimum expenditure.
Source: Item 23 — RECEIPTS (FDD pages 77–262)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the document does not explicitly state the total advertising and promotional costs for Hawaiian Bros Island Grill. However, it does mention several advertising-related requirements and options for franchisees.
First, franchisees are required to conduct a Grand Opening Campaign with a minimum expenditure specified in the signature page of the franchise agreement. Expenditures for marketing placement on third-party delivery service provider channels and contributions to the national advertising fund are not considered towards meeting this minimum. Second, franchisees may be part of an Area Cooperative, which is formed to administer advertising programs and develop promotional materials for local advertising, subject to Hawaiian Bros Island Grill's approval.
Prospective franchisees should inquire directly with Hawaiian Bros Island Grill about the typical or average advertising and promotional costs incurred by franchisees, as well as details regarding the National Advertising Fund and Area Cooperatives, to fully understand the financial obligations and potential benefits related to advertising and promotion.