What specific trademark is mentioned as being part of the Hawaiian Bros Island Grill System?
Hawaiian_Bros_Island_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
Hawaiian Bros Franchising, LLC, a Missouri limited liability company ("Franchisor"), has the right to grant franchises for all rights in and to a unique system for the development and operation of restaurants (the "System"), which includes proprietary rights in valuable trade names, service marks and trademarks, including but not limited to the Hawaiian Bros™ Island Grill trademark, logo and trade name, and the elements and components of Franchisor's trade dress, a compilation of operating procedures, marketing concepts, management techniques, and communications methods and procedures.
Source: Item 23 — RECEIPTS (FDD pages 77–262)
What This Means (2025 FDD)
According to the 2025 Hawaiian Bros Island Grill FDD, the Hawaiian Bros™ Island Grill trademark is part of the Hawaiian Bros Island Grill system. The franchise system includes rights to trade names, service marks, and trademarks. The trademark, logo, and trade name are all part of the system.
As a franchisee, you must operate under the Hawaiian Bros® Island Grill trade name unless the company approves otherwise in writing. You cannot use "Hawaiian Bros Island Grill" or any of the company's other marks in your legal name or business entity name. However, if required by law, you can file an assumed name certificate stating that you operate under the Hawaiian Bros Island Grill trade name or service mark.
Franchisees must identify themselves as independently owned, operated, and managed on all business forms where the marks are used. You cannot use any of the marks to advertise or sell unapproved merchandise or services. Additionally, franchisees cannot copy or distribute copyrighted materials in violation of the agreement. You can only use the marks for an additional Hawaiian Bros Restaurant if you have a signed Franchise Agreement for it.