What is the purpose of Exhibit E in the Hawaiian Bros Island Grill franchise agreement?

According to the 2025 Hawaiian Bros Island Grill Franchise Disclosure Document, Exhibit E, referred to as the "Confidentiality and Non-Competition Agreement," is a document that certain individuals designated by the franchisee's company must sign. These individuals include principals, general managers, executive management, and anyone else listed on Exhibit C.

The agreement ensures that these individuals are legally bound by confidentiality, non-competition, and non-solicitation covenants. This is a standard practice in franchising to protect the franchisor's proprietary information, trade secrets, and customer relationships. By signing this agreement, these individuals agree not to disclose confidential information about the Hawaiian Bros Island Grill system, compete with the franchise during the term of the agreement and for a specified period afterward, or solicit employees or customers of the franchise.

For a prospective Hawaiian Bros Island Grill franchisee, this means that they need to ensure that all key personnel within their organization are willing to sign and adhere to the terms of the Confidentiality and Non-Competition Agreement. This agreement is crucial for maintaining the integrity of the Hawaiian Bros Island Grill brand and protecting its business interests. Franchisees should carefully review Exhibit E and Exhibit C with their legal counsel to fully understand the scope of these obligations and ensure compliance.