What media is a Hawaiian Bros Island Grill franchisee allowed to place approved advertisements in?

According to the 2025 Hawaiian Bros Island Grill FDD, franchisees may only place approved advertisements in media targeted to customers and prospective customers within their designated territory. While the advertisements should target the franchisee's territory, the FDD acknowledges that the natural reach of media may result in the advertisements being viewed by prospective customers outside of the territory, which will not be considered a violation of the Franchise Agreement.

This policy ensures that Hawaiian Bros Island Grill franchisees focus their advertising efforts on their local market, optimizing their marketing spend for the most relevant audience. It also prevents franchisees from encroaching on other franchisees' territories with their advertising, maintaining a fair and balanced competitive environment within the franchise system.

It is important to note that all advertising materials and media placements must be approved by Hawaiian Bros Island Grill to ensure brand consistency and compliance with the company's marketing standards. This approval process helps maintain the overall brand image and prevents franchisees from using unapproved or inappropriate advertising that could harm the brand's reputation. Franchisees should consult the Operations Manual and communicate with the franchisor to understand the specific guidelines and requirements for advertising and marketing within their territory.