Can a Hawaiian Bros Island Grill franchisee use variations of the Marks in their email address?

According to the 2025 Hawaiian Bros Island Grill FDD, franchisees are explicitly restricted from using the brand's trademarks in their email addresses. This restriction extends to any abbreviation, acronym, or variation of the marks. This policy is in place to protect the Hawaiian Bros Island Grill brand's identity and ensure consistent representation across all digital communications.

This means a franchisee cannot incorporate "Hawaiian Bros Island Grill" or any similar variations into their email address. The purpose of this restriction is to maintain a clear and distinct brand image, preventing any potential confusion among customers or the public. All official online representations of the franchise must adhere strictly to the guidelines set by Hawaiian Bros Island Grill.

This requirement is typical in franchising, as franchisors need to protect their trademarks and brand identity. While franchisees operate independently, they must adhere to the franchisor's brand standards to ensure uniformity and prevent misuse of intellectual property. Franchisees must be mindful of these restrictions when setting up their business communications to avoid any violations of the franchise agreement.

While franchisees cannot use the Hawaiian Bros Island Grill name in their email address, they can identify themselves as a franchisee with an independently owned, operated, and managed business on all business forms (including letterhead, invoices, order forms, receipts, and contracts) upon which the Marks are used in an approved manner.