Is a Hawaiian Bros Island Grill franchisee required to participate in the Gift Card Program?
Hawaiian_Bros_Island_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, GIFTCO is in the business of selling Gift Cards (as defined below) and providing related Gift Card management services;
WHEREAS, GIFTCO operates a gift card program pursuant to which customers of Hawaiian Bros Island Grill restaurants ("Restaurants") may purchase and redeem Gift Cards at participating Restaurants (the "Gift Card Program"); and
WHEREAS, PARTICIPANT desires to participate in the Gift Card Program and use the services of GIFTCO in connection with the conduct of its business activities related to the Gift Card Program on the terms and conditions set forth herein.
Source: Item 23 — RECEIPTS (FDD pages 77–262)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, it appears that participation in the Hawaiian Bros Island Grill Gift Card Program is voluntary. The document introduces an agreement where a franchisee ("PARTICIPANT") desires to participate in the Gift Card Program. This suggests that franchisees have a choice regarding whether or not to join the program.
The agreement outlines that GIFTCO operates a gift card program where customers can purchase and redeem gift cards at participating Hawaiian Bros Island Grill restaurants. The agreement is made in consideration of mutual promises and covenants, indicating a formal arrangement for those who choose to participate.
Prospective franchisees should confirm with Hawaiian Bros Island Grill the specific requirements and benefits of participating in the Gift Card Program. Understanding the costs, responsibilities, and potential revenue impact associated with the program is crucial for making an informed decision.