Where can a Hawaiian Bros Island Grill franchisee place approved advertisements?
Hawaiian_Bros_Island_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
xtended for the time reasonably necessary to remedy the effects of the occurrence. The extension provided in this Section will be available only if Franchisee gives Company prompt written notice of the event's occurrence and an estimate of the time required to remedy its effects.
- (6) Franchisee must conduct an advertising campaign promoting and announcing the grand opening of the Franchised Restaurant (the "Grand Opening Campaign"). The Grand Opening Campaign must be conducted during a period of time approved by Company in connection with the opening of the Franchised Restaurant and be conducted in the manner that we specify or otherwise approve. You must spend on the Grand Opening Campaign the minimum amount specified on the signature page to this agreement. Expenditures for marketing placement on thirdparty delivery service provider channels and contributions to the national advertising fund will not be considered when determining whether you met your required Grand Opening Campaign minimum expenditure.
- (7) Franchisee will (i) comply with and adhere to the Standards, policies and procedures set forth in the Operations Manual, as revised and supplemented from time to time, (ii) follow Company procedures in the storage, preparation, presentation and dispensing of authorized menu items, and other authorized Hawaiian Bros Restaurant merchandise and the acquisition of items from approved suppliers, (iii) purchase and use fresh, processed and prepackaged ingredients that satisfy or exceed the minimum grade or quality Standards Company from time to time specifies, (iv) purchase from Company or a source Company designates and exclusively use Hawaiian Bros Island Grill brand sauces and other proprietary products specially produced for the Hawaiian Bros Island Grill restaurant chain, and (v) purchase inventory, supplies, equipment, merchandise and technology services only from suppliers Company designates or approves from time to time, the number of which may be limited by Company. Franchisee acknowledges that Company and/or a Company Affiliate may be a supplier of approved or required inventory, supplies, equipment, merchandise or technology services and Company or one of its Affiliates may be the only approved supplier with respect to certain of such items, some of which may be required.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 56–57)
What This Means (2025 FDD)
According to the 2025 Hawaiian Bros Island Grill FDD, franchisees must conduct an advertising campaign promoting and announcing the grand opening of their restaurant. This Grand Opening Campaign must occur during a period approved by Hawaiian Bros Island Grill and be conducted in a manner they specify or approve. The franchisee must spend the minimum amount specified on the signature page of the franchise agreement on this campaign. However, marketing placement on third-party delivery service provider channels and contributions to the national advertising fund do not count toward meeting the minimum expenditure requirement for the Grand Opening Campaign.
Hawaiian Bros Island Grill also advertises through a website they maintain, and they have sole discretion and control over the website's design and content. They have the right to identify a franchisee's restaurant on the website by name, address, telephone number, and e-mail address. Except as permitted under a written policy or with express written consent from Hawaiian Bros Island Grill, franchisees do not have the right to use the Hawaiian Bros Island Grill trademark or any other trademarks licensed to them on the Internet or social media.
Furthermore, Hawaiian Bros Island Grill may designate geographic areas with two or more restaurants as regions for establishing area advertising cooperatives, or they may approve the formation of such a cooperative by two or more franchisees. All restaurant operators within the cooperative's geographic area, including Hawaiian Bros Island Grill and its affiliates, must join and participate in the cooperative. Members of the cooperative set their own contribution rate, subject to Hawaiian Bros Island Grill's annual review. Franchisees are also required to purchase and display product identification materials, point-of-purchase promotional materials, promotional memorabilia and merchandise, and other advertising and marketing materials that Hawaiian Bros Island Grill creates or authorizes for use. At Hawaiian Bros Island Grill's request, franchisees must display a "franchise opportunity" display in a prominent place to increase public awareness of franchise availability.