Must a Hawaiian Bros Island Grill franchisee comply with trademark notice marking requirements?
Hawaiian_Bros_Island_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Marks only in the form and manner we prescribe in writing, and only in connection with the products and services that we specify. You must comply with all trademark, trade name and service mark notice marking requirements.
You must conduct the operations of your Restaurant under the Hawaiian Bros Island Grill trade name unless otherwise approved by us in writing. You may not use the words "Hawaiian Bros Island Grill" or any other Mark designated by us for the System as part of the corporate or other legal name of your business entity.
Source: Item 13 — TRADEMARKS (FDD pages 53–55)
What This Means (2025 FDD)
According to the 2025 Hawaiian Bros Island Grill Franchise Disclosure Document, franchisees must comply with all trademark, trade name, and service mark notice marking requirements. This means that franchisees must properly display all required trademark notices (such as ™ or ®) when using the Hawaiian Bros Island Grill trademarks, trade names, and service marks. These marks are the valuable property of Hawaiian Bros Island Grill's parent company, and all use of the marks by a franchisee benefits Hawaiian Bros Island Grill or its affiliates.
As a franchisee, you are only allowed to use the marks that Hawaiian Bros Island Grill authorizes or directs in writing, and only in the form and manner that they prescribe. This ensures consistent branding and protects the integrity of the trademarks. Franchisees cannot use the words "Hawaiian Bros Island Grill" or any other mark designated by Hawaiian Bros Island Grill for the System as part of the corporate or other legal name of their business entity.
Compliance with these requirements is essential to protect the Hawaiian Bros Island Grill brand and avoid any potential legal issues related to trademark infringement. Failure to comply could result in a breach of the franchise agreement and potential legal action from Hawaiian Bros Island Grill.