What must advertising and promotional materials for Hawaiian Bros Island Grill bear?

According to Hawaiian Bros Island Grill's 2025 Franchise Disclosure Document, all advertising and promotional materials, signs, paper goods, and other designated items must display the Hawaiian Bros Island Grill trademark. This trademark must be presented in the specific form, color, location, and manner prescribed by the franchisor. Furthermore, all advertising and promotion, regardless of the medium used, must adhere to the standards and requirements outlined in the Hawaiian Bros Island Grill manual.

This requirement ensures brand consistency across all franchise locations and marketing efforts. By mandating the use of the trademark in a specific manner and adherence to the standards in the manual, Hawaiian Bros Island Grill aims to maintain a uniform brand image and customer experience. This consistency is crucial for building brand recognition and customer loyalty.

For a prospective franchisee, this means that all marketing and promotional materials must be reviewed and approved by Hawaiian Bros Island Grill to ensure compliance with their brand standards. This includes everything from signage and paper goods to digital advertising. Franchisees must familiarize themselves with the brand guidelines in the manual and work closely with the franchisor to create effective and compliant marketing campaigns. Failing to adhere to these guidelines could result in penalties or the need to redo marketing materials at the franchisee's expense.