In relation to Google Data accessed through Olo, what is Hardees permitted to use this data for?
Hardees Franchise · 2025 FDDAnswer from 2025 FDD Document
- c. Google Data. Any Google Data to which Customer is provided access through Olo may only be used by Customer to respond to End User queries received from Google products and services to communicate with particular End Users identified by Google (e.g., to process or deliver a food order, issue a refund). Customer may only use Google Data to provide assistance to these End Users who have placed a food order.
- a. Customer will not:
- i. use Google Data other than to provide assistance to or to market to end users who have placed a food order provided that such marketing shall only be via email and to End Users that have provided Google with consent to receive marketing from Customer;
Source: Item 23 — Receipts (FDD pages 85–541)
What This Means (2025 FDD)
According to Hardees' 2025 Franchise Disclosure Document, any Google Data accessed through Olo can only be used to respond to queries from end-users originating from Google products and services. This includes communicating with specific end-users identified by Google, such as processing or delivering food orders and issuing refunds. Hardees is specifically limited to using Google Data to assist end-users who have already placed a food order.
Hardees is permitted to market to end users who have placed a food order, but this marketing is restricted to email communications and only to end users who have given Google consent to receive marketing from Hardees. This means Hardees cannot use the data for other marketing channels without explicit consent, ensuring compliance with privacy regulations and user preferences.
The FDD also specifies prohibited actions regarding the use of Google Data. Hardees cannot use the data for any purpose other than assisting or marketing to end users who have placed a food order, and even then, the marketing must be via email and only to those who have consented to receive such marketing. Hardees is prohibited from generating fraudulent activity, using automated means to collect data (except as permitted by Google), providing inaccurate information, engaging in deceptive practices, making false representations, or tampering with customer reviews. These restrictions are in place to maintain the integrity of the data and ensure fair practices.
Hardees retains all rights to its Licensed Content and Brand Features but has no rights to any Google Data or content created in connection with Google products and services. This distinction highlights that while Hardees can leverage Google's platform, it does not gain ownership or unrestricted usage rights to the data obtained through it. A prospective franchisee should clarify with Hardees what specific data points are included in 'Google Data' and what strategies Hardees has in place to ensure compliance with these usage restrictions.