What is the registration number for the 'WESTERN BACON CHEESEBURGER' trademark owned by CJR for Hardees?

According to Hardees's 2025 Franchise Disclosure Document, CJR owns the trademark 'WESTERN BACON CHEESEBURGER'. The trademark 'WESTERN BACON' has a registration number of 1456922, and was initially registered on September 8, 1987, and has since been renewed. The trademark 'CHEESEBURGER' has a registration number of 1481762, and was initially registered on March 22, 1988, and has since been renewed.

These trademarks are important for franchisees because they grant the right to operate a Hardees restaurant under the 'Hardees' name and use other trademarks designated by Hardees. These trademarks, which include trade names, logos and service marks, are critical for distinguishing the Hardees brand. CJR owns all rights to these Proprietary Marks, and franchisees are only granted the right to use them as outlined in the Franchise Agreement.

Hardees maintains both registered and unregistered trademarks, with registered marks being protected by federal registration with the USPTO. Franchisees must adhere to Hardees's rules when using these marks and cannot use them in unauthorized ways, such as part of a business entity name or with modifying symbols. Franchisees also cannot seek registration of any mark similar to Hardees's Proprietary Marks.

It is important for franchisees to promptly report any infringement of the Proprietary Marks to Hardees and to cooperate in any litigation involving these marks. Hardees has the right to take action against infringement, and franchisees cannot contest the validity of Hardees's ownership of the Proprietary Marks.