For Hardees, what is the permitted use of Google Data provided to the customer through Olo?
Hardees Franchise · 2025 FDDAnswer from 2025 FDD Document
- c. Google Data. Any Google Data to which Customer is provided access through Olo may only be used by Customer to respond to End User queries received from Google products and services to communicate with particular End Users identified by Google (e.g., to process or deliver a food order, issue a refund). Customer may only use Google Data to provide assistance to these End Users who have placed a food order.
- a. Customer will not:
- i. use Google Data other than to provide assistance to or to market to end users who have placed a food order provided that such marketing shall only be via email and to End Users that have provided Google with consent to receive marketing from Customer;
- d. Retention of Rights. Customer retains all rights in Licensed Content and its Brand Features and has no right to any Google Data or any content created, submitted, or used in connection with the Google products and services.
Source: Item 23 — Receipts (FDD pages 85–541)
What This Means (2025 FDD)
According to Hardees's 2025 Franchise Disclosure Document, any Google Data that a Hardees franchisee is provided access to through Olo can only be used to respond to queries from end-users that are received from Google products and services. This data can also be used to communicate with specific end-users identified by Google, for example, to process or deliver a food order or to issue a refund. The franchisee is specifically limited to using Google Data to assist end-users who have already placed a food order.
This means that Hardees franchisees must use the Google Data provided through Olo specifically for customer service and order fulfillment related to orders placed through Google services. This ensures that franchisees are using the data to directly support customers who are actively using Google's platform to interact with Hardees.
However, the FDD also states that Hardees retains all rights to its Brand Features and has no right to any Google Data. This clarifies that while franchisees can use the data for specific purposes, they do not own the data or have broad rights to it. Additionally, Hardees franchisees are prohibited from using Google Data for purposes other than assisting or marketing to end users who have placed a food order, and such marketing must be via email only to end users who have consented to receive marketing from Hardees through Google.