Is a Hardees franchisee allowed to display any sign, logo, or advertising media at the Franchised Location that Hardee's objects to?
Hardees Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to local ordinances, Franchisee shall prominently display in and upon the land and buildings of the Franchised Restaurant interior and exterior signs and logos using the name "Hardee's," without any prefix or suffix, and those other names, marks, advertising signs and logos, of such nature, form, color, number, location and size, and containing that material as HR may from time to time direct. Franchisee shall not display in or upon the Franchised Location any sign, logo or advertising media of any kind to which HR objects.
Source: Item 22 — Contracts (FDD page 85)
What This Means (2025 FDD)
According to the 2025 Hardees FDD, a franchisee is not allowed to display any sign, logo, or advertising media of any kind at the Franchised Location if Hardees objects to it. Hardees retains control over the brand's image and how it is presented to the public.
Hardees dictates the nature, form, color, number, location, and size of all interior and exterior signs and logos using the "Hardee's" name, as well as any other names, marks, advertising signs, and logos. This ensures uniformity across all Hardees locations and protects the brand's identity.
This provision allows Hardees to maintain brand consistency and prevent franchisees from using signage or advertising that could be detrimental to the brand's image. Franchisees must adhere to Hardees's directives regarding signage and advertising to remain in compliance with the franchise agreement.