What are some examples of registered Principal Trademarks owned by CJR for Hardees?
Hardees Franchise · 2025 FDDAnswer from 2025 FDD Document
ncipal trademarks ("Principal Trademarks") that have been registered with the USPTO on the Principal Register, and any applicable required affidavits of continued use have been filed and accepted:
| Trademark | Registration No. | Registration Date | |---|---|---| | HARDEE’S | 741,048 | November 20, 1962 (Renewed) | | | 1,729,627 | November 3, 1992 (Renewed) | | | 1,825,221 | March 8, 1994 (Renewed) | In addition to other registered trademarks, CJR owns the following principal trademarks that have been registered with the USPTO on the Principal Register, and all required affidavits of continued use have been filed and accepted:
| Trademark | Registration No. | Registration Date |
|---|---|---|
| HAPPY STAR | 1,084,351 | January 31, 1978 (Renewed) |
| 1,151,330 | April 14, 1981 (Renewed) | |
| 1,297,845 | September 25, 1984 (Renewed) | |
| 1,383,339 | February 18, 1986 (Renewed) | |
| 1,631,819 | January 15, 1991 (Renewed) | |
| 5,651,207 | January 8, 2019 (Renewed) | |
| STAR PALS | 6760794 | June 14, 2022 |
| 5932708 | December 10, 2019 | |
| FAMOUS STAR | 3612923 | April 28, 2009 (Renewed) |
| SUPER STAR | 1099039 | August 8, 1978 (Renewed) |
| Trademark | Registration No. |
Source: Item 13 — Trademarks (FDD pages 59–61)
What This Means (2025 FDD)
According to Hardees's 2025 Franchise Disclosure Document, CJR owns several principal trademarks registered with the USPTO. These trademarks are registered on the Principal Register, and all required affidavits of continued use have been filed and accepted. Some of the registered trademarks owned by CJR include "HARDEE’S" with registration numbers 741,048 (renewed November 20, 1962), 1,729,627 (renewed November 3, 1992), and 1,825,221 (renewed March 8, 1994).
Other trademarks owned by CJR include "HAPPY STAR" with registration numbers 1,084,351 (renewed January 31, 1978), 1,151,330 (renewed April 14, 1981), 1,297,845 (renewed September 25, 1984), 1,383,339 (renewed February 18, 1986), 1,631,819 (renewed January 15, 1991), and 5,651,207 (renewed January 8, 2019). Additional trademarks include "STAR PALS" with registration numbers 6760794 (June 14, 2022) and 5932708 (December 10, 2019), "FAMOUS STAR" with registration number 3612923 (renewed April 28, 2009), and "SUPER STAR" with registration number 1099039 (renewed August 8, 1978).
More examples of trademarks owned by CJR are listed as having registration numbers 6701966 (April 12, 2022) and 6001520 (March 3, 2020). CJR also owns the trademark "WESTERN BACON" with registration number 1456922 (renewed September 8, 1987) and "CHEESEBURGER" with registration number 1481762 (renewed March 22, 1988). These trademarks are important assets for Hardees, as they distinguish the brand and its products from competitors. Franchisees are granted the right to use these trademarks under the terms of the Franchise Agreement, but must adhere to Hardees's rules and guidelines for their use.
It is important to note that Hardees may modify the principal name or logo under which Hardee's Restaurants operate, and franchisees will be required to adopt the new name at their own expense. Franchisees are also prohibited from using the Proprietary Marks in any internet domain name or e-mail address, in the operation of any internet web site or on a social media platform without prior written consent from Hardees. Franchisees must also inform Hardees in writing regarding any infringement of the Proprietary Marks of which they are aware and fully cooperate in defending or settling any litigation involving the Proprietary Marks.