What are some distinguishing characteristics of the Hardees System, according to the FDD?
Hardees Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. As a result of the expenditure of time, skill, effort and money, HR and its predecessor have developed, and HR owns, a unique and distinctive system ("System") relating to the development, establishment and operation of quick service restaurants ("Hardee's Restaurants").
- B. The distinguishing characteristics of the System include, without limitation, uniform and distinctive exterior and interior design, layout and trade dress, including specially designed decor and furnishings; an efficient kitchen and equipment layout featuring an automatic charbroiling cooking process; special recipes and menu items; procedures and techniques for food and beverage storage, preparation, service and sanitation; technical assistance and training through course instruction and manuals; and advertising and promotional programs. The System and its components may be changed, improved, and further developed by HR from time to time.
- C. HR identifies the System by means of certain trade names, trademarks, service marks, trade dress, logos, insignias, slogans, emblems, symbols, designs and any combination thereof or any other indicia of source (collectively "Proprietary Marks") which HR has designated or may in the future designate for use with the System. The Proprietary Marks used to identify the System, including the principal Proprietary Marks, may be modified by HR and/or its affiliates from time to time.
Source: Item 22 — Contracts (FDD page 85)
What This Means (2025 FDD)
According to Hardees's 2025 Franchise Disclosure Document, the Hardees System has several distinguishing characteristics. These include a uniform and distinctive exterior and interior design, layout, and trade dress, featuring specially designed decor and furnishings. The system also incorporates an efficient kitchen and equipment layout that utilizes an automatic charbroiling cooking process.
In addition to the physical aspects, the Hardees System is characterized by special recipes and menu items, along with specific procedures and techniques for food and beverage storage, preparation, service, and sanitation. Hardees provides technical assistance and training through course instruction and manuals to ensure franchisees can properly implement these procedures. The company also offers advertising and promotional programs to support the brand and drive customer traffic.
Hardees retains the right to modify, improve, and further develop the System and its components over time. The company also identifies the System through certain trade names, trademarks, service marks, trade dress, logos, insignias, slogans, emblems, symbols, designs, and other indicators, which Hardees may modify in the future. These elements collectively contribute to the unique identity and operational standards of Hardees restaurants.