What does Hardees consider to be its Proprietary Marks?
Hardees Franchise · 2025 FDDAnswer from 2025 FDD Document
B. The Hardee's System is identified by means of certain trade names, trademarks, service marks, trade dress, logos, insignias, slogans, emblems, symbol designs, and any combination thereof or any other indicia of source (collectively "Proprietary Marks"), which HR owns and which HR has designated or may in the future designate for use with the Hardee's System. The Proprietary Marks used to identify the Hardee's System, including the principal Proprietary Marks, may be modified by HR and/or its affiliates from time to time.
- C. HR continues to develop, use and control the use of these Proprietary Marks in order to identify for the public the source of services and products marketed under the Proprietary Marks, the Hardee's System, and to represent the high standards of quality, appearance and service of the Hardee's System.
Source: Item 23 — Receipts (FDD pages 85–541)
What This Means (2025 FDD)
According to Hardees's 2025 Franchise Disclosure Document, the Proprietary Marks encompass various elements that identify the Hardee's System. These include trade names, trademarks, service marks, trade dress, logos, insignias, slogans, emblems, symbol designs, and any combination thereof, or any other indicia of source. Hardees owns these marks and may modify them over time.
Hardees uses these Proprietary Marks to identify the source of its services and products, as well as to represent the high standards of quality, appearance, and service associated with the Hardee's System. This means that the branding, visual elements, and overall presentation of the Hardees restaurants are protected and contribute to the brand's reputation.
For a prospective franchisee, understanding and adhering to the proper use of these Proprietary Marks is crucial. They are not only a legal requirement but also a key component in maintaining brand consistency and customer recognition. Any unauthorized use or alteration of these marks could lead to legal repercussions and damage the brand's image. Therefore, franchisees must follow Hardees's guidelines and standards in all aspects of their restaurant's operation and marketing.