Who administers the Hardees National Advertising Fund (HNAF)?

According to Hardees' 2025 Franchise Disclosure Document, the Hardees National Advertising Fund (HNAF) is administered by 'Manager.' Additionally, the document states that Hardees' co-operative advertising funds are administered by a third party, but consolidated by Manager since Manager is the primary beneficiary of the Hardee's Funds.

This means that a specific entity, referred to as 'Manager' in the FDD, is responsible for overseeing and managing the national advertising efforts for Hardees. This includes making decisions about how the advertising funds are spent and which marketing strategies are implemented. The local co-operative advertising funds, while managed by a third party, are still ultimately consolidated and controlled by 'Manager'.

For a prospective Hardees franchisee, this indicates that they will contribute to a national advertising fund that is centrally managed. While they may also participate in local advertising initiatives, the overall direction and control of advertising strategy lies with 'Manager.' It is important for potential franchisees to understand who 'Manager' is (likely an internal department or an external agency) and how they can provide input into the advertising process. Franchisees should inquire about the specific identity of 'Manager' and the mechanisms in place for franchisee input and oversight of the advertising fund.