According to the Hardees GRP Addendum, what constitutes "Licensed Content"?

According to the 2025 Hardees Franchise Disclosure Document, the GRP Addendum defines "Licensed Content" as customer content provided to or retrieved by Google through a Google API or other mutually agreed delivery mechanism. It also includes any updates, refreshments, corrections, or modifications to the content provided by the customer. This definition is important for Hardees franchisees because it clarifies what type of content they are granting Hardees permission to use in connection with Google products and services.

This means that any information, such as menu details or restaurant specifics, that a Hardees franchisee provides to Google through agreed-upon channels falls under the umbrella of "Licensed Content." Hardees is granted a license to use this content in connection with its Google Restaurant Platform (GRP), which includes Actions on Google and other Google products and services. This license allows Hardees to utilize the franchisee's content to enhance the customer experience on Google's platforms.

The franchisee retains all rights to their Licensed Content and Brand Features, while Hardees gains the right to use this content to improve its services on Google. The franchisee should understand that their content may be sublicensed by Google to allow end-users to use GRP products and services on third-party devices and interfaces. This arrangement allows Hardees to leverage Google's reach and technology to better serve customers, while the franchisee maintains ownership of their brand and content.