Under what names does Goldfish Swim School conduct business?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
To simplify the language in this Disclosure Document, the words "we," "our," "us" and "Goldfish Swim School" refer to Goldfish Swim School Franchising LLC, the franchisor of this business. "You" and "your" refer to the person who buys the franchise, whether you are a corporation, limited liability company or other business entity. If you are a corporation, limited liability company or other business entity, certain provisions of this disclosure also apply to your owners and will be noted.
The Franchisor
We formed a limited liability company in Michigan on June 19, 2008 for the purpose of offering Goldfish Swim School franchises. Our principal business address is 2701 Industrial Row Drive, Troy, Michigan 48084. We do business under our corporate name and the name Goldfish Swim School. We have offered franchises since 2008.
We franchise the right to operate a swim school that provides specialized quality swim instruction and superior customer service to its clients. The franchise aims to service local markets by offering group and private swim lessons as well as birthday parties, open swim times, swim clinics and many other aquatic activities to children aged 4 months to 12 years of age in a fun and colorful environment. The franchise will also service its clients by offering a snack bar and retail area. The franchise or franchised swim school does business under the trade name, Goldfish Swim School®, and also uses our other related service marks, trademarks or logos (our "Marks"). The location of a franchised swim school typically requires between 6,000 to 9,500 square feet and is usually in a geographical area with a substantial population of children under the age of 12 years old. The franchise operates using our standards, methods, procedures and specifications, called our "System." We also offer, to persons and entities that meet our qualifications, the opportunity to develop multiple Swim Schools within a protected development territory ("Development Territory") under the terms of the Area Development Agreement ("Area Development Agreement"). If you sign an Area Development Agreement, you must develop an agreed-upon number of Swim Schools according to a specific development schedule and you will sign a separate Franchise Agreement in our then-current form for each Swim School developed under your Area Development Agreement, which may be different from the form of franchise agreement included in this offering.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 10–13)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, Goldfish Swim School Franchising LLC conducts business under its corporate name, Goldfish Swim School Franchising LLC, and the name Goldfish Swim School. The franchise or franchised swim school also uses related service marks, trademarks, or logos, referred to as "our Marks."
This means that as a franchisee, you will operate your swim school under the Goldfish Swim School brand name and utilize their established trademarks and logos. This is a common practice in franchising, as it allows franchisees to benefit from the franchisor's brand recognition and reputation. Using the established brand helps ensure consistency across all franchise locations, which can build customer trust and loyalty.
Prospective franchisees should ensure they understand the specific guidelines for using the Goldfish Swim School name, trademarks, and logos, as detailed in the franchise agreement and operations manual. Adhering to these guidelines is crucial for maintaining brand consistency and avoiding any potential legal issues related to trademark infringement.