Is the Goldfish Swim School® trademark registered on the Principal or Supplemental Register of the USPTO?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
are no minimum sales quotas.
ITEM 13. TRADEMARKS
You receive the right to operate your swim school under the name, Goldfish Swim School®, which is the primary Mark used to identify our System. You may also use any other current or future Marks to operate your franchised swim school that we designate, including the logo on the front of this Disclosure Document and the service mark listed below. By "Mark," we mean any trade name, trademark, service mark or logo used to identify your business. We have the following registered Marks and pending applications on the U.S. Patent and Trademark Office ("USPTO") Principal and Supplemental Registers:
| Mark | Principal Or | Serial Number | Registration Number | Application Date | Registration Date |
|---|---|---|---|---|---|
| Supplemental | |||||
| ® |
Source: Item 13 — TRADEMARKS (FDD pages 44–51)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, the Goldfish Swim School® trademark, along with other marks, are registered on both the Principal and Supplemental Registers of the U.S. Patent and Trademark Office (USPTO). This means Goldfish Swim School has taken steps to protect its brand identity through federal registration.
The FDD provides tables listing numerous registered trademarks, specifying whether each is on the Principal or Supplemental Register. For example, the trademarked word "SLOAN" is registered on the Supplemental Register. Other marks such as "GOLDFISH SWIM SCHOOL®" and "WHERE THE EXPERIENCE IS GOLDEN! ®" are registered on the Principal Register. These registrations grant Goldfish Swim School certain legal rights and protections against infringement.
It is important to note that trademarks on the Principal Register generally have stronger legal protection than those on the Supplemental Register. The FDD states that unregistered trademarks do not have as many legal benefits and rights as federally-registered trademarks. If Goldfish Swim School's right to use those trademarks is challenged, a franchisee may have to change to an alternative trademark, which may increase their expenses. Prospective franchisees should carefully review the list of trademarks and understand the implications of operating under marks with varying levels of protection.