What was the total number of Goldfish Swim School outlets at the start of 2023?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the | Net Change | |
|---|---|---|---|---|
| End of the Year | ||||
| Franchised | 2022 | 121 | 137 | +16 |
| 2023 | 137 | 155 | +18 | |
| 2024 | 155 | 172 | +17 | |
| Company-Owned | 2022 | 1 | 1 | 0 |
| 2023 | 1 | 4 | +3 | |
| 2024 | 4 | 5 | +1 | |
| Total Outlets | 2022 | 122 | 138 | +16 |
| 2023 | 138 | 159 | +21 | |
| 2024 | 159 | 177 | +18 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 68–76)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, at the start of 2023, there were a total of 138 outlets. This number is derived from combining both franchised and company-owned locations. Specifically, there were 137 franchised outlets and 1 company-owned outlet at the beginning of 2023.
This information is crucial for prospective franchisees as it provides a snapshot of the brand's footprint at that specific time. Understanding the number of existing outlets can help potential franchisees gauge the brand's market penetration and growth trajectory. It also offers a baseline for evaluating the brand's expansion over the subsequent years.
Furthermore, the distinction between franchised and company-owned outlets can offer insights into Goldfish Swim School's business model and strategic approach to growth. A higher number of franchised locations may indicate a greater emphasis on leveraging franchisee capital for expansion, while a significant number of company-owned locations could suggest a more hands-on approach by the franchisor in certain markets. This data, combined with other factors, can assist prospective franchisees in making informed decisions about their investment.