What was the total net revenue for Goldfish Swim School in 2022?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
following year. The Company accrues all brand fund fees collected in excess of advertising expended. As of December 31, 2024, 2023, and 2022, cumulative advertising expended exceeded brand fund fees collected, and no liability was recognized.
Brand fund fees from the franchisees of $7,107,549, $6,322,770, and $5,238,689 for 2024, 2023, and 2022, respectively, are included in net revenue in the accom
Source: Item 22 — CONTRACTS (FDD pages 76–77)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, brand fund fees from franchisees of $5,238,689 for 2022 are included in net revenue. This revenue is part of the consolidated statement of operations for Goldfish Swim School Franchising, LLC and its subsidiary.
These brand fund fees are collected from franchisees as a percentage of their monthly sales, as detailed in the franchise agreement. The fees are specifically earmarked for advertising, marketing, and other promotional activities. Goldfish Swim School segregates these funds into a separate bank account managed by Goldfish Swim School Franchise Marketing, LLC.
It's important to note that while the brand fund fees are included in net revenue, the corresponding brand fund expenses are listed separately as operating expenses. For 2022, these expenses totaled $6,813,937. This means that in 2022, Goldfish Swim School spent more on brand fund expenses than it collected in brand fund fees, with the excess covered by prior year surpluses.
Prospective franchisees should understand how these brand fund fees and expenses are managed, as they directly impact the marketing and promotional support provided by Goldfish Swim School. Understanding the relationship between these fees and expenses can provide insight into the financial health and marketing strategies of the franchise system.