What does the term 'System' refer to in the context of operating a Goldfish Swim School franchise?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
"System" means the uniform standards, methods, procedures and specifications developed by Franchisor and as may be added to, changed, modified, withdrawn or otherwise revised by Franchisor for the operation of Goldfish Swim Schools; and
Source: Item 23 — RECEIPTS (FDD pages 77–389)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, the 'System' refers to the uniform standards, methods, procedures, and specifications developed by the Franchisor. These are subject to change, modification, withdrawal, or revision by Goldfish Swim School for the operation of its swim schools.
For a prospective franchisee, this means that Goldfish Swim School has established a detailed and consistent operational framework that all franchisees must follow. This framework covers various aspects of running the swim school, ensuring uniformity across all locations. Franchisees must adhere to these standards and procedures to maintain the brand's consistency and quality.
Goldfish Swim School retains the right to modify the System, which may include adopting new marks, copyrighted materials, computer hardware, software, required equipment, inventory, supplies, signs, sales and marketing techniques, certification requirements, modifications to the Confidential Brand Standards Manual, the offered products and services, the building and premises of the Franchised Swim School (including the trade dress, décor, and color schemes), and the adoption of new administrative forms and methods of reporting and payment of any monies owed to Franchisor (including electronic means of reporting and payment). Franchisees are obligated to accept and implement these changes within 30 days of written notice. This flexibility allows Goldfish Swim School to adapt to market changes and maintain a competitive edge, but it also requires franchisees to be adaptable and invest in updates as directed.
Adherence to the System is a fundamental requirement of the franchise agreement, and franchisees are expected to comply strictly with all requirements, specifications, standards, operating procedures, and rules set forth in the agreement, the Confidential Brand Standards Manual, and other communications from Goldfish Swim School. This ensures that all Goldfish Swim School locations operate under a consistent set of guidelines, maintaining brand integrity and customer experience.