What is the registration number for the 'WHERE THE EXPERIENCE IS GOLDEN! ®' trademark used by Goldfish Swim School?

According to the 2025 Goldfish Swim School FDD, the registration number for the trademark 'WHERE THE EXPERIENCE IS GOLDEN! ®' is 4613628. This trademark is categorized as a standard character mark and is registered on the Principal Register. The registration date for this trademark is September 30, 2014.

Having a registered trademark on the Principal Register provides Goldfish Swim School with significant legal benefits and protection for its brand. This registration helps to prevent other businesses from using similar marks that could cause confusion among consumers. For a franchisee, this means they are operating under a brand with established and legally defended trademarks, which can contribute to brand recognition and customer trust.

The franchisor's responsibility to maintain and defend its trademarks, as detailed elsewhere in the FDD, is crucial for preserving the brand's integrity and value. Prospective franchisees should understand the importance of adhering to Goldfish Swim School's brand standards and trademark usage guidelines to avoid any potential legal issues or damage to the brand's reputation. This includes using the marks only in authorized ways and reporting any potential infringements to the franchisor.

It is also important to note that Goldfish Swim School has a trademark co-existence agreement with Pepperidge Farm, Incorporated, which restricts the use of the 'Goldfish' and 'Goldfish Swim School' trademarks in association with most food and beverage products. However, franchisees are allowed to sell 'Goldfish Swim School' branded bottled water at their franchise locations, as long as they adhere to the agreement's terms. This type of agreement is not uncommon in franchising, especially when brand names are similar across different industries, and it is designed to prevent consumer confusion and protect each company's respective brand identity.