Do Goldfish Swim Schools owned by the franchisor or its affiliates contribute to the Brand Fund?

According to the 2025 Goldfish Swim School FDD, all Goldfish Swim School locations owned by the franchisor or its affiliates are required to contribute to the Brand Fund. These contributions are made on the same basis as required of franchisees, ensuring that company-owned locations support the system-wide marketing efforts in the same manner as franchised locations.

This policy ensures that there is equitable contribution to the Brand Fund, regardless of whether a Goldfish Swim School is franchised or company-owned. This arrangement aligns the interests of the franchisor and its franchisees in supporting the marketing and promotion of the Goldfish Swim School brand. The Brand Fund is administered by an affiliate of the franchisor, which controls the creative concepts, materials, and media used in advertising.

Franchisees should note that while all locations contribute to the Brand Fund, neither the franchisor nor its affiliate guarantees that any particular franchisee will directly benefit from the advertising in proportion to their contribution. The franchisor aims to use all contributions within the fiscal year and will use any interest or earnings of the Brand Fund before using current contributions. This promotes transparency and responsible management of the Brand Fund.