What was the net change in the number of franchised Goldfish Swim School outlets during 2023?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the | Net Change | |
|---|---|---|---|---|
| End of the Year | ||||
| Franchised | 2022 | 121 | 137 | +16 |
| 2023 | 137 | 155 | +18 | |
| 2024 | 155 | 172 | +17 | |
| Company-Owned | 2022 | 1 | 1 | 0 |
| 2023 | 1 | 4 | +3 | |
| 2024 | 4 | 5 | +1 | |
| Total Outlets | 2022 | 122 | 138 | +16 |
| 2023 | 138 | 159 | +21 | |
| 2024 | 159 | 177 | +18 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 68–76)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2023 was an increase of 18 locations. At the start of 2023, there were 137 franchised Goldfish Swim School outlets, and by the end of the year, the number had grown to 155. This indicates a healthy expansion of the franchise network during that period.
For a prospective franchisee, this growth trend suggests that the Goldfish Swim School brand is gaining traction and acceptance in the market. The addition of 18 new franchised locations in a single year reflects positively on the franchise's business model and its ability to attract and support new franchisees. This can be an encouraging sign for individuals considering investing in a Goldfish Swim School franchise, as it demonstrates the potential for growth and success within the system.
It's important to note that while the net change provides a snapshot of growth, prospective franchisees should also investigate the reasons behind the changes in outlet numbers. Factors such as terminations, non-renewals, or transfers can provide a more comprehensive understanding of the franchise system's stability and the experiences of existing franchisees. Reviewing the complete Item 20 data in the FDD, including the tables detailing outlet openings, closures, and transfers, will offer a more detailed picture of the franchise's performance over time.
Overall, the reported net increase in franchised Goldfish Swim School outlets during 2023 is a positive indicator for the brand. However, potential franchisees should conduct thorough due diligence, including speaking with current and former franchisees, to gain a well-rounded perspective on the franchise opportunity and its potential for long-term success.