What was the net change in the number of company-owned Goldfish Swim School outlets during 2023?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the | Net Change | |
|---|---|---|---|---|
| End of the Year | ||||
| Franchised | 2022 | 121 | 137 | +16 |
| 2023 | 137 | 155 | +18 | |
| 2024 | 155 | 172 | +17 | |
| Company-Owned | 2022 | 1 | 1 | 0 |
| 2023 | 1 | 4 | +3 | |
| 2024 | 4 | 5 | +1 | |
| Total Outlets | 2022 | 122 | 138 | +16 |
| 2023 | 138 | 159 | +21 | |
| 2024 | 159 | 177 | +18 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 68–76)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2023 was an increase of 3. Specifically, the number of company-owned Goldfish Swim School locations increased from 1 at the beginning of 2023 to 4 by the end of the year. This indicates a moderate expansion of corporate-owned facilities during that period.
For a prospective franchisee, this information provides insight into Goldfish Swim School's corporate growth strategy. While the majority of locations are franchised, the company also invests in its own outlets. Observing the growth rate of company-owned versus franchised locations can help a franchisee understand where Goldfish Swim School is focusing its resources and what level of support or competition they might expect from the corporate entity.
It's worth noting that the net change in franchised outlets during 2023 was +18, with the number of franchised locations increasing from 137 to 155. This suggests that Goldfish Swim School's primary growth strategy relies on franchising, with corporate-owned locations playing a smaller but still significant role. Franchisees may want to inquire about the strategic reasons behind opening company-owned locations and how these locations interact with franchised businesses in the same market.