How much did the Goldfish Swim School Brand Fund spend in fiscal year 2024?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
it by an independent certified public accountant.
- (f) During our fiscal year 2024, our affiliate collected $7,107,549 in revenue for the Brand Fund. In our fiscal year 2024, our affiliate spent $7,133,074 from the
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, the Brand Fund, administered by an affiliate, spent $7,133,074 in fiscal year 2024. This provides a prospective franchisee with insight into the scale of marketing investment made by the fund.
The Brand Fund is supported by franchisee contributions, which are collected as a percentage of gross sales. These contributions are intended to support system-wide marketing efforts. The funds are used for various advertising and promotional activities, including television, radio, internet, and print media campaigns, as well as market research and other marketing materials.
Goldfish Swim School retains control over the creative concepts, materials, and media used in advertising, as well as the placement and allocation of advertisements. While franchisees contribute to the Brand Fund, there is no guarantee that any particular franchisee will directly benefit in proportion to their contribution. The Brand Fund's financial activities are audited annually by an independent certified public accountant, and franchisees can request a copy of the accounting.