What is the median total revenue for a Goldfish Swim School, as shown in Table 1?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| REVENUE | Average | Revenues # Surpassing % Surpassing Low | 1st Quartile | Median | 3rd Quartile | High |
|---|---|---|---|---|---|---|
| SWIM LESSONS | 1,791,115 | 95.1% 8 42.1% 270,919 | 977,756 | 1 ,370,488 | 2 ,526,258 | 4 ,037,114 |
| OTHER (1) | 92,509 | 4.9% 10 52.6% 1 0,073 | 5 1,717 | 9 7,718 | 119,203 | 199,291 |
| TOTAL REVENUE | 1,883,624 | 100.0% 8 42.1% 280,992 | 1 ,016,372 | 1 ,473,513 | 2 ,612,513 | 4 ,195,398 |
| OPERATING EXPENSES | ||||||
| PAYROLL AND RELATED EXPENSES (2) | 659,144 | 35.0% 8 42.1% 319,270 | 459,472 | 590,700 | 844,493 | 1 ,103,510 |
| SUPPLIES (3) | 51,241 | 2.7% 10 52.6% 9,732 | 3 3,422 | 5 2,101 | 6 6,432 | 8 5,845 |
| MERCHANT FEES REPAIRS AND MAINTENANCE | 46,891 59,522 | 2.5% 3.2% 8 7 42.1% 36.8% 7,224 1 1,020 | 2 6,548 2 7,193 | 3 9,732 4 6,179 | 6 4,801 8 6,544 | 110,329 136,560 |
| INSURANCE (4) | 27,493 | 1.5% 8 42.1% 1 2,329 | 1 6,831 | 2 6,238 | 3 5,341 | 6 7,740 |
| RENT AND OCCUPANCY COSTS (5) | 276,763 | 14.7% 7 36.8% 4 8,435 | 114,830 | 201,801 | 306,137 | 1 ,240,067 |
| UTILITIES (6) | 74,360 | 3.9% 8 42.1% 2 0,804 | 4 6,041 | 7 1,429 | 9 7,297 | 142,779 |
| ROYALTIES | 113,017 | 6.0% 8 42.1% 1 6,860 | 6 0,982 | 8 8,411 | 156,751 | 251,724 |
| NATIONAL ADVERTISING FUND | 37,672 | 2.0% 8 42.1% 5,620 | 2 0,327 | 2 9,470 | 5 2,250 | 8 3,908 |
| ADVERTISING AND MARKETING (7) | 68,771 | 3.7% 11 57.9% 1 0,007 | 4 9,539 | 7 6,459 | 8 5,546 | 135,942 |
| TOTAL OPERATING EXPENSES | 1,414,874 | 75.1% 7 36.8% 721,934 | 963,122 | 1 ,169,800 | 1 ,705,068 | 3 ,178,558 |
| PROFIT BEFORE OTHER EXPENSES (8) | 468,750 | 24.9% 9 47.4% (685,464) | 9 2,773 | 379,193 | 907,445 | 1 ,460,401 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 65–68)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, Table 1 presents the financial performance of 155 franchised swim schools that were open for at least 12 months as of December 31, 2024. The data is derived from the 2024 calendar year. The median total revenue for these Goldfish Swim School locations is $1,016,372. This means that half of the reporting locations generated more than $1,016,372 in total revenue, and half generated less.
This figure is a key benchmark for prospective franchisees to understand the revenue potential of a Goldfish Swim School. However, the FDD also notes that each of the 155 franchised swim schools included in Table 1 has unique geographic and market characteristics. The franchisor states that there are no material differences in economic or market conditions between the reporting franchise locations and the business being franchised, other than geographic and market characteristics. Therefore, prospective franchisees should carefully evaluate their local market conditions and demographics to determine if the median revenue is a reasonable expectation for their location.
It is important to note that the data provided is an average performance for the reporting franchised swim schools. The FDD advises that the market where a Goldfish Swim School is located may be markedly different, and the average results achieved by the reporting franchised swim schools may not be typical for a new location. The franchisor also states, "Some outlets have earned this amount. Your individual results may differ. There is no assurance that you'll earn as much."
Prospective franchisees should consider these figures in conjunction with other factors, such as local competition, operating expenses, and the initial investment required to open a Goldfish Swim School. Consulting with existing franchisees and conducting thorough market research are essential steps in evaluating the potential financial performance of a Goldfish Swim School franchise.