How many company-owned Goldfish Swim School outlets were operating at the end of 2024?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the | Net Change | |
|---|---|---|---|---|
| End of the Year | ||||
| Franchised | 2022 | 121 | 137 | +16 |
| 2023 | 137 | 155 | +18 | |
| 2024 | 155 | 172 | +17 | |
| Company-Owned | 2022 | 1 | 1 | 0 |
| 2023 | 1 | 4 | +3 | |
| 2024 | 4 | 5 | +1 | |
| Total Outlets | 2022 | 122 | 138 | +16 |
| 2023 | 138 | 159 | +21 | |
| 2024 | 159 | 177 | +18 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 68–76)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, there were 5 company-owned outlets operating at the end of 2024. The FDD provides a table outlining the number of franchised and company-owned outlets from 2022 to 2024, detailing the changes each year.
For a prospective franchisee, this indicates that Goldfish Swim School primarily focuses on franchising as its growth strategy, with a relatively small number of company-owned locations. This could mean that the franchisor's revenue is largely dependent on franchise fees and royalties rather than direct sales from company-operated stores, which is a common model in the franchise industry.
The growth in company-owned stores from 1 in 2022 to 5 in 2024 suggests a potential, albeit limited, interest in operating their own locations, possibly for testing new strategies or maintaining a presence in specific markets. A potential franchisee might want to inquire about the role and performance of these company-owned locations to understand their impact on the overall franchise system.