Is the 'LULU®' trademark used by Goldfish Swim School registered as Principal or Supplemental?

According to the 2025 Goldfish Swim School Franchise Disclosure Document, the trademark 'LULU®' is registered on the Principal Register. The document lists several registered marks and their registration types. Specifically, 'LULU®' is identified as a standard character mark registered as Principal. This means that Goldfish Swim School has a stronger legal standing for this trademark compared to marks registered on the Supplemental Register.

Registration on the Principal Register offers greater legal protection and benefits to Goldfish Swim School. This includes a legal presumption of the trademark's validity and the exclusive right to use the mark nationwide for the services it covers. This can be a significant advantage in preventing infringement by other businesses and in enforcing the brand's rights. For a franchisee, this reduces the risk of trademark disputes and provides assurance that the brand they are investing in has a solid legal foundation.

In contrast, trademarks on the Supplemental Register, like the 'Sloan' trademark, have fewer legal benefits. The FDD states that if Goldfish Swim School's right to use trademarks that are not registered or are on the Supplemental Register is challenged, franchisees may have to change to an alternative trademark, potentially increasing expenses. Therefore, the Principal registration of 'LULU®' provides a more secure and stable brand element for Goldfish Swim School franchisees.