What is the latest point at which the initial advertising expense for a Goldfish Swim School is due?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Arranged | Operations | Company | | Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment Is To Be Made | |-------------------------------------------------------------------|----------------------------|-------------------------------------------------------------------------|--------------------------------|-------------------------------------------| | Training 6 | $17,250 - 37,000 | As Arranged | During Training | Airlines, Hotels & Restaurants | | Furniture, Fixtures,
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 21–27)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the initial advertising expense is due before beginning operations and through the first 3 months of operation. This expense ranges from $30,000 to $70,000. These funds cover marketing, advertising, promotion, and the grand opening party.
The actual amount required for initial advertising is determined by Goldfish Swim School based on their assessment of advertising costs in the franchisee's specific market. Factors influencing this cost include local media costs, site selection, competition, brand awareness, the time of year, customer demographics, and whether the franchise is the first Goldfish Swim School in that market.
The FDD specifies that franchisees must hire Goldfish Swim School's approved suppliers for local marketing and branding advertising services. It is important for prospective franchisees to note that these initial advertising expenses are typically non-refundable, and they should inquire about the return and refund policies of the suppliers before making any purchases.