If I have a potential site for a Goldfish Swim School franchise, can I propose it for consideration?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Select the Location of the Franchised Swim School
We do not generally own the premises and lease it to franchisees. If you have a potential site for the franchised swim school, you may propose the location for our consideration. We may consent to the site after we have evaluated it. If you do not have a proposed site, we will designate a geographic area in which you must locate the franchised swim school and we will furnish you with our general site selection criteria. We may provide sites in your designated area to review. You are solely responsible for locating and obtaining a site that meets our standards and criteria and that is acceptable to us. (Sections 2.3 and 5.1) You must use a real estate broker that we approve. We reserve the right to designate a Designated Supplier for real estate acquisition services.
The general site selection and evaluation criteria or factors that we consider in approving your site includes the condition of the premises, demographics of the surrounding area including population size of children under the age of 12, proximity to other Goldfish Swim Schools, proximity to competitive businesses, lease requirements, traffic patterns, visibility, vehicular and pedestrian access, proximity to major roads, available parking and overall suitability. We will provide you with written notice of our approval or disapproval of any proposed site within a reasonable time (usually 30 days) after receiving all requested information. If we cannot agree with you on a suitable site for the franchised swim school within 180 days after you sign the Franchise Agreement, we may terminate the Franchise Agreement. (Sections 5.1 and 5.2).
F. Typical Length of Time Before Operation
We estimate that the typical length of time between the signing of the Franchise Agreement and the opening of the franchise is 600 days.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, if you have a potential site for your franchised swim school, you can propose the location for the franchisor's consideration. Goldfish Swim School may consent to the site after evaluating it. If you do not have a proposed site, Goldfish Swim School will designate a geographic area where you must locate the franchised swim school and furnish you with their general site selection criteria. They may also provide sites in your designated area for you to review.
You are ultimately responsible for finding and securing a site that meets Goldfish Swim School's standards and criteria and is acceptable to them. You must use a real estate broker that Goldfish Swim School approves. They also reserve the right to designate a specific supplier for real estate acquisition services.
The general site selection and evaluation criteria that Goldfish Swim School considers include the condition of the premises, demographics of the surrounding area (including the population size of children under 12), proximity to other Goldfish Swim Schools and competitors, lease requirements, traffic patterns, visibility, vehicular and pedestrian access, proximity to major roads, available parking, and overall suitability. Goldfish Swim School will provide written notice of approval or disapproval of any proposed site within a reasonable time, typically 30 days after receiving all requested information.
If you and Goldfish Swim School cannot agree on a suitable site within 180 days after you sign the Franchise Agreement, Goldfish Swim School may terminate the Franchise Agreement. The FDD estimates that the typical time between signing the Franchise Agreement and opening the franchise is 600 days. Factors that may affect this timeline include securing permits, zoning and local ordinances, weather conditions, and delays in equipment and fixture installation, as well as the satisfactory completion of training programs.