What happens to the interest or other earnings of the Goldfish Swim School Brand Fund?

According to the 2025 Goldfish Swim School Franchise Disclosure Document, any interest or other earnings of the Brand Fund will be used before current contributions are used. Goldfish Swim School intends for the Brand Fund to be perpetual but retains the right to terminate it if necessary. If the Brand Fund is terminated, all contributions and earnings will be used for advertising and promotional purposes, or the franchisees will receive their pro rata share.

Goldfish Swim School's Brand Fund is administered by an affiliate, which controls the creative concepts, materials, and media used for advertisements. The affiliate also determines the placement and allocation of advertisements, utilizing various media such as print, television, radio, and the Internet. Franchisees are not guaranteed to benefit directly or in proportion to their contribution from the advertising efforts.

Contributions to the Brand Fund are kept in a separate account by the affiliate and are not used for Goldfish Swim School's general operating expenses, except for reasonable administrative costs and overhead related to administering the Brand Fund. The Brand Fund contributions will not be used for direct solicitation of franchise sales. Any Brand Fund revenue not spent in the fiscal year will be used to eliminate a previous year's Brand Fund deficiency or carried over to the next fiscal year and spent on behalf of the Goldfish Swim School system.