For the GOLDFISH® mark, what is the registration date for the principal mark used by Goldfish Swim School?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Principal Or Supplemental | Serial Number | Registration Number | Application Date | Registration Date |
|---|---|---|---|---|---|
| GOLDFISH® | Principal | 4613647 | 9/30/2014 | ||
| (standard character mark) |
Source: Item 13 — TRADEMARKS (FDD pages 44–51)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, the registration date for the principal mark GOLDFISH® is September 30, 2014. This mark is a standard character mark. Goldfish Swim School also uses the Goldfish Swim School® name, which is the primary mark used to identify their system.
The registration of the GOLDFISH® mark on the Principal Register of the U.S. Patent and Trademark Office provides Goldfish Swim School with significant legal benefits and rights. This registration helps protect the brand's identity and prevents others from using similar marks that could cause confusion among consumers.
Prospective franchisees should be aware that Goldfish Swim School also has a trademark co-existence agreement with Pepperidge Farm, Incorporated. This agreement limits the franchisee's ability to use the trademarks "Goldfish" and "Goldfish Swim School" in association with food or beverage products, with a specific exception for "Goldfish Swim School" branded bottled water sold at the franchise location. Franchisees must adhere to these restrictions to avoid potential legal issues.