To whom do Goldfish Swim School franchisees pay their local advertising fees?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Local Advertising | 2% of gross sales and if part of an advertising cooperative, no more than 5% of gross sales. | Quarterly | You pay directly to third party vendors, subject to our approval. (Section 11.2) We may require your expenditures to be used in cooperative advertising and such contribution amount is determined by the cooperative, of which you will be a voting member. (Section 11.4) Contributions to the advertising cooperative may exceed this local advertising requirement but in no event be more than 5% of gross sales, and you will receive credit for each dollar contributed to the cooperative toward your local advertising requirement. Goldfish Swim Schools operated by us or our affiliates in an area covered by an Advertising Cooperative will contribute to the Advertising Cooperative on the same basis as comparable franchisees and have the same voting rights as any comparable franchisee. Further information about all advertising programs is included in ITEM 11. |
Source: Item 6 — OTHER FEES (FDD pages 17–21)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, franchisees pay their local advertising fees directly to third-party vendors. These vendors are subject to Goldfish Swim School's approval. The local advertising fee is 2% of gross sales.
If a Goldfish Swim School franchisee is part of an advertising cooperative, they may pay up to 5% of gross sales. The amount of contribution is determined by the cooperative, of which the franchisee will be a voting member. Contributions to the advertising cooperative may exceed the local advertising requirement, but in no event will it be more than 5% of gross sales. The franchisee will receive credit for each dollar contributed to the cooperative toward their local advertising requirement.
Goldfish Swim Schools operated by the franchisor or its affiliates in an area covered by an Advertising Cooperative will contribute to the Advertising Cooperative on the same basis as comparable franchisees and have the same voting rights as any comparable franchisee. Further information about all advertising programs is included in Item 11 of the FDD.