Is a Goldfish Swim School franchisee required to participate in all promotional campaigns established for the region in which their Franchised Swim School is located?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Designated Manager, on-site general manager if different from the Designated Manager, and Control Person shall comply with all communication requirements as set forth in the Confidential Brand Standards Manual.
11.6 Promotional Marketing
Franchisor may periodically conduct promotional campaigns on a national or regional or systemwide or partially system-wide basis to promote products, services, or marketing themes. You must participate in all promotional campaigns we establish for the region in which your Franchised Swim School is located. Franchisor may from time to time designate a "National
Sponsorship Program" with a specific charity or organization ("National Sponsor"). If Franchisor designates such an organization as a National Sponsor, Franchisee shall participate in the National Sponsor program according to its terms or as implemented through the Confidential Brand Standards Manual.
Source: Item 23 — RECEIPTS (FDD pages 77–389)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, franchisees are required to participate in promotional campaigns established for their region. Specifically, Goldfish Swim School may conduct promotional campaigns on a national, regional, system-wide, or partially system-wide basis to promote products, services, or marketing themes.
The FDD states that a franchisee must participate in all promotional campaigns that Goldfish Swim School establishes for the region in which their franchised swim school is located. Additionally, Goldfish Swim School may designate a "National Sponsorship Program" with a specific charity or organization, in which case the franchisee must participate according to the program's terms as implemented through the Confidential Brand Standards Manual.
This mandatory participation ensures brand consistency and coordinated marketing efforts across all Goldfish Swim School locations within a region. It also allows Goldfish Swim School to leverage the collective resources of its franchisees for larger, more impactful promotional activities. Franchisees should review the Confidential Brand Standards Manual for specific details on implementing these promotional campaigns and participating in the National Sponsor program.