What is a Goldfish Swim School franchisee prohibited from offering for sale?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
- 2.7.5 provide the services and sell the products authorized for Goldfish Swim Schools using the Marks or other trademarks, service marks and commercial symbols through an alternate channel of distribution other than a Franchised Swim School situated within the Area of Primary Responsibility including without limitation, such alternative channels of distribution as the internet/worldwide web; any other form of electronic commerce; "800" or similar toll-free telephone numbers; retail outlets or stores; mail order; catalogs; television sales (including "infomercials"); or any other channel of distribution whatsoever except for a Franchised Swim School, on such terms and conditions as Franchisor deems appropriate;
Source: Item 23 — RECEIPTS (FDD pages 77–389)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, a Goldfish Swim School franchisee is restricted from offering products and services authorized for Goldfish Swim Schools through alternative channels of distribution other than a Franchised Swim School situated within their Area of Primary Responsibility. These alternative channels include the internet, electronic commerce, toll-free telephone numbers, retail outlets, mail order, catalogs, or television sales. This restriction ensures that franchisees primarily operate through their physical swim school location.
This limitation means a franchisee cannot sell Goldfish Swim School's authorized services or products online or through other retail channels within their designated territory. The purpose is to protect the integrity of the franchise system and maintain a consistent brand experience by directing customers to the physical Goldfish Swim School location. This restriction is in place unless the Goldfish Swim School deems otherwise.
Goldfish Swim School retains the right to use the Marks on the Internet, including websites, domain names, and search engines. Franchisees may be requested to provide content for Goldfish Swim School's Internet marketing and must follow the franchisor's internet usage rules and policies. This ensures that Goldfish Swim School maintains control over its online presence and marketing strategies, while franchisees may contribute content subject to the franchisor's approval.