Where can I find information about operational brand standards for a Goldfish Swim School franchise?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Standards Manuals – the Goldfish Swim School Confidential Brand Standards Manual, whether in paper or electronic form, and any other items as may be provided, added to, changed, modified or otherwise revised by Franchisor from time to time that contain or describe the standards, methods, procedures and specifications of the System and protection of the brand, including other Brand Standards Manuals and all books, computer programs, and passwordprotected portions of an Internet or intranet site, or other electronic medium on which the confidential Brand Standards Manual and brand protection standards are located.
| Chapter 1: General Information | 14 | |
|---|---|---|
|
15 16 | |
| Chapter 2: The Brand | 18 | |
| The Goldfish Swim School Story | 19 | |
| 2. The Brand | 20 | |
| 2.1. The Brand Vision | ||
| 2.2. The Brand Mission | ||
| 3. The Brand Core Values 3.1. The Brand Identity Guide | 21 | |
| 3.1. The Brand Identity Guide | 21 | |
| Chapter 3: The Franchise Relationship | 22 | |
| 1. The Goldfish Swim School Franchise Defined | 23 | |
| 1.1. Modifications of the System | ||
| 2. The Franchisee/Franchisor Relationship | 24 | |
| 2.1. Independent Contractor | ||
| 2.3. You Are the CEO of This Business | ||
| 3. Our Responsibilities | 26 | |
| 3.1. Pre-opening Obligations | ||
| 3.2. Opening Assistance | ||
| 3.3. Continuing Obligations | 27 | |
| 4. Your Obligations | 28 | |
| 4.1. Participation in the Business | ||
| 4.2. Compliance | 28 28 | |
| 4.2.2. Compliance with the Law | ||
| 4.2.3 .Payment of Fees | 29 | |
| 4.2.4. Taxes | ||
| 4.2.5 .Confidentiality | ||
| 4.3. Premises | 29 | |
| 4.3.1.Opening Approval | ||
| 4.3.3.Computers, Software & Technology | ||
| 4.4. Advertising and Promotion | ||
| 4.5. Training | ||
| 4.6. Ongoing Training | ||
| 4.7. Use of Marks & Proprietary Information | 31 | |
| 4.8. Insurance | ||
| 4.8.1.Proof of Insurance | ||
| 4.9. Approved Products & Services | ||
| 4.10. Approved Products & Services | ||
| 4.11. Variances | ||
| 4.11.1.Requesting New Products & Suppliers | 33 | |
| 4.12.Books, Records and Reports | 34 | |
| 4.13. Audits & Inspections | ||
| 4.13.1.Financial Audits | ||
| 5. Maintenance, Appearance and Remodeling Requirements | 36 | |
| 6. Establishing Your Business Entity 6.1. Naming & Identification | 37 | |
| 6.1. Naming & Identification | ||
| 6.1.2.Sample Business Names | ||
| 6.1.3.Governing Documents | 38 | |
| 6.2. Tax Identification Numbers | 38 | |
| 7. Email Standards | 39 | |
| 7.1. Requesting an Email Address | 39 | |
| ---- | ------------------------------------------------------ | ----------- |
| 7.1.1.Offboarding Request | ||
| 7.1.2 .Email Signature | 40 | |
| 8. | Transfer Your Franchise Agreement | 41 |
| 9. | Change in Ownership | 42 |
| C | hapter 4: Operational Brand Standards | 43 |
| · | napici 4. Operanonal brana dianadias | |
| The lane advance of Chandavide | 44 | |
| 1. | The Importance of Standards | 44 |
| 1.1. Objectivity & Measurement | ||
| 1.2. Support | 44 | |
| 1.2.2.Monthly Checklist | ||
| 1.2.3.Scheduled Site Visits | ||
| 1.2.4. Verification Visits | ||
| 1.2.5.Additional Support | ||
| _ | •• | |
| The Standards 2.1. Software Standards | 47 | |
| 2.2. Technology Logins | ||
| 2.4. Holiday Hours & Décor | ||
| 2.5. School Cleanliness and Maintenance Standards | 40 | |
| /Δ | ||
| 2.5. 1. Exterior | 40 | |
| 2.5.2.Interior | ||
| 2.5.3.Play Area | ||
| 2.6. Interior and Exterior Signs | ||
| 2.7. Music | ||
| 2.8. Star Students | ||
| 2.9. Employee of the Month | ||
| 2.10.Memberships, Gift Certificates & Reciprocity | ||
| 2.11.Workplace Attire | ||
| 2.12.Personal Hygiene & Appearance | ||
| 2.13.Health, Safety & Welfare | ||
| 2.14.Member Service Standards | ||
| 2.15.Classes | ||
| 2.15.1.Lessons, Levels, Classes, and Activities | ||
| 2.15.2.Curriculum and Teaching Practices. | ||
| 2.16. Curricula | ||
| 2.16.1.Curriculum Checklist | ||
| 2.16.2.Curriculum Social Content | 57 | |
| 2.17.Staff Ratio Standards | ||
| 2.18.Lane Layout Standards | ||
| 2.19.Lifeguard Certification | ||
| 2.19.1 Jeff Ellis & Associates | 60 | |
| 2.19.2.Lifesaving Society | 62 | |
| 2.20.Certified Pool Operator | ||
| School Closures | 64 | |
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| _ | Long Long Fo Classiff and | , - |
| C | hapter 5: Staffing | 65 |
| 1. | Overview and Disclaimer | 66 |
| 2. | Laws and Requirements | 67 |
| Job Descriptions | 68 | |
| 3.1. Elements of a Job Description | ||
| ; | 3.2. Suggested Goldfish Swim School Job Descriptions | 69 |
| 3.2.1.Control Person | ||
| 3.2.2.Designated Manager | ||
| 3.2.3.Onsite Manager | ||
| 3.2.4.Marketing Lead | ||
| 3.2.5.On Duty Manager | ||
| 3.2.6.Regional Manager | ||
| 3.2.7. Assistant General Manager – Dry Side | ||
| 3.2.8. Assistant General Manager – Wet Side | 73 |
Source: Item 22 — CONTRACTS (FDD pages 76–77)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, the operational brand standards are detailed in the "Goldfish Swim School Confidential Brand Standards Manual." This manual, available in both paper and electronic formats, is subject to updates and modifications by Goldfish Swim School. It encompasses the standards, methods, procedures, and specifications essential for the System and brand protection.
The Brand Standards Manual covers a wide array of topics, as outlined in its table of contents. Chapter 1 provides general information, including the manual's purpose and how to use it. Chapter 2 focuses on the Goldfish Swim School brand, its story, vision, mission, core values, and brand identity guide. Chapter 3 addresses the franchise relationship, defining the Goldfish Swim School franchise, the franchisee/franchisor relationship, and the obligations of both parties. This chapter includes crucial aspects such as compliance with laws, fee payments, confidentiality, premises, advertising and promotion, training, use of marks and proprietary information, insurance, and approved products and services.
Chapter 4 specifically covers operational brand standards, emphasizing the importance of standards, objectivity, measurement, and support mechanisms like monthly checklists and scheduled site visits. This chapter details standards for software, technology logins, holiday hours and décor, school cleanliness and maintenance (both interior and exterior), interior and exterior signs, music, star students, employee of the month, memberships, gift certificates, workplace attire, personal hygiene, health, safety, welfare, member service, classes, curricula, staff ratio, lane layout, lifeguard certification, and certified pool operators. Chapter 5 discusses staffing, including laws and requirements, job descriptions, and suggested job descriptions for various roles within the Goldfish Swim School.
Prospective franchisees should carefully review the Brand Standards Manual to understand the detailed requirements and expectations for operating a Goldfish Swim School franchise. Compliance with these standards is essential for maintaining brand consistency and ensuring the quality of services provided.