Where can I find information about advertising and promotion for a Goldfish Swim School franchise?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
ing franchises for sale and be utilized by Franchisor to exploit the electronic commerce rights we alone reserve in this Agreement. Franchisor retains the sole right to advertise or use the Marks on the Internet, including the use of websites, domain names, uniform resource locators, keywords, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements. You may be requested to provide content for Franchisor's Internet marketing and shall be required to follow Franchisor's intranet
and Internet usage rules, policies and requirements. Franchisor alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us as provided herein. Franchisor retains the sole right to approve any linking to, or other use of, the Goldfish Swim School website. In additions to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, System discussion forums and system-wide communications (among other activities) can be effected. We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us as provided above.
H. This Agreement is not a Franchise Agreement and you have no right to use in any manner the Trademarks by virtue of this Agreement. You have no right under this Agreement to sublicense or subfranchise others to operate a business or Swim school or use the System or Trademarks.
3. DEVELOPMENT SCHEDULE; LOCATION SELECTION; OCCUPANCY CONTRACT; DEVELOPMENT MATERIALS
- A. Developer shall develop, open, commence operation of and continuously operate pursuant to the respective Franchise Agreements the minimum number of Swim schools in the Territory, pursuant to the Development Schedule as described in Attachment 1 to the Area Development Agreement.
- B. Each Swim school and the cumulative number of Swim schools indicated in the Development Schedule shall be OPEN AND OPERATING by the date(s) specified therein.
Source: Item 22 — CONTRACTS (FDD pages 76–77)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, details regarding advertising and promotion can be found within Item 22, which pertains to the franchise agreements. Specifically, the FDD states that Goldfish Swim School retains the sole right to advertise or use the brand's trademarks on the Internet, including websites, domain names, search engines, and various online marketing techniques. Franchisees may be asked to provide content for Goldfish Swim School's Internet marketing efforts but must adhere to the franchisor's internet usage rules and policies.
Goldfish Swim School maintains a website, www.goldfishswimschool.com, that provides information about the system, products, and services offered by both the franchisor and its franchisees. The franchisor may include a page on the website dedicated to each franchised swim school. If included, Goldfish Swim School has the right to require the franchisee to prepare all or a portion of the page, at the franchisee's expense, using a template provided by the franchisor. All information provided by the franchisee is subject to the franchisor's approval before it is posted.
Furthermore, franchisees are restricted from establishing an online presence or marketing through the Internet or social media without the prior written consent of Goldfish Swim School. This includes platforms like Facebook, Twitter, and Four Square. This indicates that Goldfish Swim School maintains tight control over its brand image and marketing strategies, requiring franchisees to align with its established standards and seek approval for any independent marketing initiatives.