Where can I find the brand mission for a Goldfish Swim School franchise?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Chapter 1: General Information | 14 |
|---|---|
|
15 16 |
| Chapter 2: The Brand | 18 |
| The Goldfish Swim School Story | 19 |
| 2. The Brand | 20 |
| 2.1. The Brand Vision | |
| 2.2. The Brand Mission | |
| 3. The Brand Core Values 3.1. The Brand Identity Guide | 21 |
Source: Item 22 — CONTRACTS (FDD pages 76–77)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, details regarding the brand mission can be found within the Brand Standards Manual. Specifically, Chapter 2 of the manual is dedicated to the brand, and section 2.2 focuses on the brand mission.
The Brand Standards Manual serves as a comprehensive guide for franchisees, outlining the standards, methods, and procedures essential for operating a Goldfish Swim School. This manual covers various aspects, including brand identity, operational standards, and staffing guidelines, ensuring consistency across all franchise locations.
Prospective franchisees should consult the Brand Standards Manual to fully understand Goldfish Swim School's mission and core values. Understanding these principles is crucial for aligning their business practices with the overall brand ethos and ensuring a consistent customer experience. The manual is accessible in both paper and electronic formats, with updates and revisions made by Goldfish Swim School Franchising, LLC as needed.